The newest collection, Capulet, is an amazing mix of structure and clean lines, and the most wonderfully manipulated leather I've ever seen!  How do you achieve such different looks and still make it all work?

The "Capulet" collection has a harmonious mix between design and function. The fundamental structure of each handbag is designed to be fashionable, yet purposeful. The name allows me to express my creativity and artistry to involve romance, bold characteristics and additional qualities to each piece.

The soft "whirlwind' effect featured on many of your bags is really beautiful.  How did that concept originate?  Was it always intended or was it something you "happened upon?"

After several attempts and trial-and-error, I perfected the pleating on each bag.  I wouldn’t say that I am a perfectionist; however, I truly wanted the final product to emulate my sketches.

When did you realize you not only possessed the passion but the ability to design handbags?

My passion has always involved bringing any item to life whether it be a handbag, illustration or jewelry.  As for my ability, I continuously broaden my scope on handbags and how to repurpose them for style and function.  This research will definitely guide me in my next creation!

I’m sure there is such a sense of accomplishment when you’ve finished the design of each bag.  Are you able to relish that feeling at all, or is it simply “on to the next?!"

I get incredibly excited the first time I see the final pieces, indulge in that sensation of accomplishment for approximately a week and after that, I tune into what’s ahead for the brand.

Do you have a favorite design, either from this collection or the next?

The "Little Rose", it is the core of the "Capulet" collection: feminine, powerful and what we like to call an ‘unclassical-classic.'
Off the bag topic, in most instances there is no better recommendation on a beauty or make-up product than that of a girlfriend or other woman.  Is there a product/s you can’t live without?

Body lotion with the same scent as my perfume, it makes the skin feel soft and smell amazing.

Could you tell us a little about your own personal style, favorite stores, or designers?

Artist-chic! Since I live in Florida, I wear mostly cotton with a lot of sunscreen. Sun safety is so important! For shopping: Post Jeans in Lincoln Road for tank tops and t-shirts, shopbop.com for everything else. Brands & designers: James Perse, Splendid, Missoni (I am enamored by any family business), Diane Von Furstenberg (she is so dynamic and an absolute powerhouse!), Vanessa Bruno.
Q&A With Beautiful People Designer Johanna Boccardo

 What is it about a perfect handbag to finish our look, our outfit, and miraculously boost our confidence?  We feel naked without a bag slung over our shoulder or wrist, or clutched between our fingers.  Beautiful People creator and designer Johanna Boccardo  certainly understands that concept.  Her bags possess such unique lines, rich colors, and a quality causing us to exercise our most intrinsic sense to reach out and feel their amazing textures.  Launching Beautiful People just over a year ago, she's already received accolades from countless magazines, been featured at numerous fashion shows, and is quickly emerging as a favorite amongst women nationwide.  

Learn more about the designer by reading our Q&A below, and be sure to check out the Beautiful People website where you'll be lusting over the line and probably adding several of the bags to your "must have" list for summer!
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Q&A with 24-7 Style


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