2009 marks the 20th
Anniversary of BISOU BISOU. Congratulations! How rewarding has this 20
year journey been for you?
The journey has been incredibly rewarding. My husband Marc and I
started BISOU BISOU after we came to the US
and lost everything. We believed we had something special with BISOU
BISOU and we worked very hard those first few years. When we started the
line, my English was terrible and I knew nothing about the American
apparel industry. But I was inspired by beautiful American women and
felt I could design clothes that would show her in her best light. I
never set out to do anything except design clothes that would flatter
all women. To be in this industry for two decades with the successes
we’ve had is incredible.
What prompted you to launch BISOU BISOU? Were there any
personal fears, or, were you confident in the brand’s success from the
start?
Creating BISOU BISOU was a labor of love. My vision was to design
clothes that were a fusion of Parisian street fashion and
fresh contemporary style. I can’t say I had any fears—I was determined
and focused and believed in myself. When we launched BISOU BISOU, we
didn’t have enough money to order labels for the first collection and
the easiest and most cost-efficient thing for me to do was to put on
lipstick and kiss a piece of fabric. I ended up sewing the label on each
garment and used a rubber ink stamp to press “Bisou Bisou” over each
logo. Kissing over one hundred pieces of fabric and using-up two tubes
of red lipstick symbolizes of the love and determination that was
invested into the brand. My “little kiss” was a gift for each woman to
have in her closet.
Regardless of your initial thoughts going into it, was it
possible to envision the popularity of the line?
Yes and no. I knew who I was designing for and I knew the fabrics I
was using were new to the market. I felt the line would do very well.
Did I know that my designs would set trends and be worn by A-List
celebs? No—there’s no way to see something like that coming.
The 2003 licensing agreement with JC Penney brought in whole new
elements to your line. How did that agreement initially emerge and what
changes to BISOU BISOU were made?
My husband, Marc, brought the deal to the table. I am very happy
about teaming up with JCPenney, because my vision and fashions are now
translated into a broader appeal for hundreds of thousands of JCPenney
shoppers who seek designer style at affordable prices. Working with
JCPenney allows us to introduce new product categories (shoes, handbags,
plus-sizes, maternity, home fragrance etc.) to the BISOU BISOU brand.
Our partnership is doing very well—we are in our seventh year and still
going strong.
When designing, what do you get more excited about, the initial
idea, or the end result?
The initial idea. I love visualizing a piece, sketching it out, and
having that first sample created. Sometimes a print or color inspires
me, sometimes I am inspired by cut and embellishments. I never know
where the vision is going to come from. The creative process keeps me
young.
Is there a trend you’re particularly excited about this season?
Metal studs and lots of hardware. I love the rocker-look this
upcoming season. Furs, metallic fabrics, leggings, and pleather!
You’re also very involved in yoga and a celebrated painter (not
to mention mother of 7!). How do you find time to fit everything in?
Balance is all what life is about. Yoga relaxes me and gives me time
with myself and my thoughts, while painting is another outlet for my
creativity. I’m multi-faceted like most women. Being a mother of seven,
a fashion designer, a businesswoman, an artist, and a wife, yet managing
to keep a balance with all these roles and remaining calm and positive
is only possible because I make time to rejuvenate myself.
Just for fun…do you have any guilty pleasures…TV show, movie,
food, drink, etc.?
Ice Cream!!!!
Q&A With Michele Bohbot of BISOU BISOU
"Go confidently in the direction of your
dreams. Live the life you've imagined." -Henry David
Thoreau
Michele Bohbot went and lived...and chances are, you have one of her
pieces hanging in your closet! Leaving Paris in 1987 with her
husband and three young children, with high hopes of living the
"American Dream," the couple started BISOU BISOU (French slang
meaning a little kiss) just two short years later.
The combination of Parisian street fashion and modern style launched
her career as a much worn and much loved designer. By 2001
BISOU BISOU had 22 U.S. locations and soon after in 2003, a
licensing agreement was signed with JCPENNEY giving exclusive
distribution rights to the chain. That same year, Bohbot also
became the art director of the then new line, Hale Bob.
As if Ms. Bohbot wasn't busy enough with BISOU BISOU and Hale Bob,
the wife and mother of seven is also an accomplished artist, relying
on both her art and her passion for yoga to help keep her balanced.

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