This
is such a great concept...how did you come up with it?
The reason I started promom was to deliver a message. I felt so passionate that the "mommy wars" was absurd! I wanted moms to feel comfortable to define motherhood however they saw fit....by what felt right to them. It does not matter if a mother is a doctor, mechanic, engineer, PTO President, school crossing guard, CEO, carpool mom, etc. Whether a mom works inside the home or outside the home or, for pay or not for pay…what matters is that we celebrate each and every mother. Different styles for each and every mom, that is how promom couture emerged.
Did you give up a different career path to pursue the promom couture dream?
I am actually a recovering attorney. I don’t really consider myself having given that up (although my parents might disagree with that, you know…”my daughter the lawyer…”) as I had stopped working as an attorney before promom and had taken on a number of volunteer professions when the children were younger: PTA President, Room Mom, Team Mom, House Mom, Laundry Mom, Walk and feed the Doggies Mom, etc.
My promom couture dream was born out of my having been a “working mom” and a “stay at home mom” (UGH, I hate those terms as EVERY mother is a working professional.) I never fit into one label or the other; however, “promom” seemed to fit like an Audrey Hepburn black glove.
Is there a tee your especially fond of from promom?
I love the “peaceandloveforevermom” tee as it seems to have universal appeal. I’ve had women purchase it who are not
moms because they LOVE the design, the message and they love their mom.
How awesome is that? I’ve also received emails about that design
asking that I take out the “mom” in it so that women who are not mothers
can wear it. “Sorry, promom is about celebrating motherhood with
style…the mom stays!” When Cindy Crawford appeared on Oprah showing a stack of our tees as some of her favs, that was pretty amazing. I’m also amazed when I’m at the airport or in another city and see our tees on moms. It’s happiness and pride all rolled up into a great feeling. It means that our message is resonating across the country and that is my goal. When a celeb wears our tees it tends to help spread the promom celebration like wildfire, that’s always cool.
When we received a personal note from First Lady Michelle Obama about her tees, I thought that I would faint right then! I showed that note to everyone that I came into contact with that day. The Starbucks “barrista,” the postal carrier, the grocery store checkout person, everyone!!! (No invitation to visit the White House yet.)
Do you have any items in your own closet your particularly fond of?
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What about favorite designers? I have chocolate Chanel clogs that are my favorite!! I just had them resoled so that I can whip them out again next Fall. I like classic items mixed with a simple GAP or Target piece. I adore Tory Burch, Burberry, Hermes scarves and Prada. Given the tighter budgets these days, there’s more GAP and Target going on than there is Prada.
What do you think is important for moms to know about fashion?
Put together a style that makes you comfortable. If you want to wear a vintage piece, go for it and mix it with a current jean or skirt. I’m all about pulling together a unique look that makes a statement about who you are. Don’t blend in, you’re a mom…you’re hip, cool, sexy, vibrant and you should show it off! (However, please do not let us see your thong peeking out from the top of your jeans…it embarrasses your children and it’s just not stylish.)
Q&A with promom couture designer/creator
Vicki Stern-Brown
Dear Moms,
We know how hard you work....tirelessly spinning around the world, meal planning, managing a home, cleaning up after kids and pets, wiping up spilled milk in a single bound! Fortunately for you, there's a clothing line devoted just to you-celebrating you, in appreciation of all you do! Promom couture has dressed the chests of Angelina Jolie, Cindy Crawford, First Lady Michelle Obama, and Diane Lane and we're sure you'll love the line too. So...after everyone has gone to sleep tonight and you can finally have a little "you" time visit promom couture and celebrate you!
Love,
All appreciative kids (young and old!)
Dear Moms,
We know how hard you work....tirelessly spinning around the world, meal planning, managing a home, cleaning up after kids and pets, wiping up spilled milk in a single bound! Fortunately for you, there's a clothing line devoted just to you-celebrating you, in appreciation of all you do! Promom couture has dressed the chests of Angelina Jolie, Cindy Crawford, First Lady Michelle Obama, and Diane Lane and we're sure you'll love the line too. So...after everyone has gone to sleep tonight and you can finally have a little "you" time visit promom couture and celebrate you!
Love,
All appreciative kids (young and old!)
Q&A with 24-7 Style
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Want to be interviewed by 24-7 Style? Email us!